Southwest Eugene is a wonderful area that sits on top of a group of beautiful hills that seem to overlook the entire city, It is known for its architecture (both historic and modern), as well as its stunning views and great shopping and dining. This neighborhood includes one of Eugene’s first historic districts called “College Hill.” It’s just south of downtown Eugene, and close in proximity to all of Eugene’s major attractions.Southwest Eugene is also the gateway a picturesque rural countryside with scenic views, winding country roads and award-wining wineries and vineyards. The area also includes the Friendly Neighborhood.The region is named for its ‘Friendly Road’ and known for its diversity in architectural and personal styles.